A privileged observatory from which to discover the many facets of this heterogeneous and pulsating industry and other like industries

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The World of Coffee is Yours will be a prestigious voice that boasts 12,000 contacts from 179 countries. The addresses* we have collected are the result of endless months of work. We have reached roasters, coffee, tea and chocolate distributors, specialty shops and supermarkets, as well as coffee producers and intermediaries.

We also have a list of trade fairs, trade associations, Chambers of commerce, Embassies and industry publications. In addition, we have contacts with SCA-certified professional coffee tasters, as well as all SCA chapters.

You will be able to contact buyers all over the world as well as request specific goods. Not only do we welcome sponsors, we are also looking for partners. Beyond the advertisement, (click here to see the advertisement prices), you can take advantage, for a limited time, of unlimited requests or goods and services, as well as offers. The annual promotional cost will be €500. Here you can have a sneak preview of our contacts and the list of countries, continent by continent.

We are looking forward to discussing with you the details of this project.

*These contacts are available now at the shock price of 4 euros each.

 The Covid-19 emergency has created a new scenario in the Italian coffee market, with sales that keep increasing

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Despite the closure of most retail outlets during lockdown, and the consequent drop in income, in the last few months the coffee market has seen surprising growth. In the first quarter of 2020 spending on coffee purchases increased by 10.7%, breathing new life into a stagnant market – growth in 2019 was less than 1%. According to IRI*, in April the Italian market (discount included) registered an annual increase of 13.8% in value terms and 11.7% in volume. Progress continued in May, with a jump of 17.3% in turnover and 12.3% in sales volume. The closure of bars and restaurants produced a further boost for capsules and pods alike. Capsule products have been a revolutionary feature, the most dynamic in recent years.

After an exceptional 2019 (+14.9% in volume and +11.25% in value) in March capsules made another leap forward, doubling the increase (24% in volume and value alike), and in April and May managed to pass 30% growth, with a peak of 38.6% in terms of value. A fair wind blows for pods too, which recorded an increase of almost 22% in May. Blends for mocha are fighting the good fight. Although they have been shrinking for some time (-4.4% in volume and -5.1% in value in 2019), they continue to account for half of overall coffee turnover in large retail chains (over 644 million Euros), with 55% of the total volume sold in the first quarter of 2020.

The balance has returned to the black (+2% in volume and +3.4% in value) and in April and May mocha blends registered a 4.3% increase in sales and a 5% cash value increase over last year’s figures. An increase was also registered in domestic consumption of espresso blends, above all in online purchases, which in 2020 have surpassed 11.4 million Euros – 84% more than in the first quarter of last year.

Notes:

In value: total market turnover.
In volume: total units sold on the market.
*IRI: world leader in market research.

What's new? - ETHIOPIA CUP OF EXCELLENCE

 The competition is the most prestigious high-quality coffee auction, coming to Ethiopia for the first time

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The prestigious international competition Cup of Excellence (CoE) was devised in 1999 by the Alliance for Coffee Excellence with the dual aim of making the complex coffee chain more transparent and fairer to farmers and improving the quality of the various origins. In the competition the samples assessed are restricted to those from producers located in the country selected for the event.

The highly rigorous assessment process is conducted before a jury of experts from the origin country, with the assistance of 20-25 judges from all over the world. The samples are tasted with the cupping method and judged blind. The last ten coffees left after the elimination process are tested according to the same procedure and the one with the highest points score is pronounced the winner. The secret of the success of the Cup of Excellence is that each of the top ten coffees is cupped at least 120 times.

This year’s event features the debut of Ethiopia, for which the remarkably high number of 1,450 samples has already been reached. The competition will certainly have a beneficial effect on the promotion of Ethiopian coffee varieties and the profitable work of the coffee farmers.

See the Full Results